Android Dominates with 97% Market Share in India
A report from Strategy Analytics stated that 97% of smartphones in India ran on the Android in Q2 2016, compared to 90% in Q2 2015. On the contrary, iPhone sales fell down 35% from 1.2 million in Q2 2015 to just 800,000 in Q2 2016, which leaves Apple with only 2.4% market share in India. On the whole, total smartphone shipments in India grew a healthy 19 percent annually from 25.8 million units in Q2 2015 to 30.7 million in Q2 2016, making India the the world’s third largest smartphone market, after China and the US.
Neil Mawston, Executive Director at Strategy Analytics, also said,
“Android dominates the India smartphone market and looks unbeatable right now, due to its deep portfolio of hardware partners, extensive distribution channels, and a wide range of low-cost apps like Gmail.”
Android successfully dominated the Indian market by providing phones with flagship specs at affordable prices, while Apple, on the other hand, failed to do so. Apple fell short of expectations on the 4-inch iPhone SE, even its corporate leasing program, starting at a monthly fee of Rs 999, couldn’t find many takers. Chinese OEMs along with Samsung helped Android in ruling the Indian market.