Apple Has Acquired Music-Recognition App Shazam
Apple confirmed today in statements to several media outlets that it will buy Shazam, pending approval. This news had previously been reported by TechCrunch, which had one source claiming the sale price was around $400 million—far less than Shazam’s $1 billion valuation at its last round of funding.
“We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”
Despite its low revenues, Shazam can help Apple in a number of ways. The most obvious would be with Apple Music, where Shazam’s team could help improve the experience of the service. Shazam can recognize music, TV shows, movies and more based on a snippet of sound. It stands to reason that Apple Music will tap into Shazam’s audio recognition capabilities to help users discover music more easily.
Apple is almost certainly looking to strengthen Siri‘s music recognition capabilities with deeper integration of Shazam’s tech. Currently, Apple device owners can ask Siri to Shazam a song if they want to know what’s playing.
Shazam has been developing augmented reality features that allow brands to serve up customized ads and transaction opportunities to users who use the app on visual or aural cues around them. Tim Cook has made it abundantly clear that he expects augmented reality to be one of Apple’s biggest areas of growth and investment.
Tim Cook: Hey Siri, can you add Shazam to my shopping list.
Siri: Shazam added to shopping list!