Apple AirPods are Dominating Wireless Headphone Market
More than 900,000 totally wireless headphone units were sold in the U.S. this year
Apple’s AirPods have been plagued by availability issues, but that hasn’t stopped them from dominating the truly wireless headphone market. A new report from market research firm NPD shows that Apple has overwhelmingly dominated the industry so far this year, fending off competition from the likes of Samsung and Bragi. Specifically, 85 cents of every dollar spent so far this year on the category in the US has gone straight to Apple.
“Since launching in December, Apple’s AirPods have accounted for 85 percent of totally wireless headphone dollar sales in the U.S., according to NPD’s Retail Tracking Service. With a use case centering on frictionless access to Siri and other tasks initiated by voice, AirPods really act as an extension of the iPhone.” the report read in parts.
Apple has also not broken out how many AirPods it’s sold since they were launched in December, nor how much revenue they’ve generated. But the fact that these little earpieces have been short in fulfilling the demand proves that they indeed are selling pretty well.
When Apple first unveiled the AirPods, many were incredulous at the design and also the price that Apple was asking for. Fast forward to today, many are singing a very positive tune.
Tim Cook said during the company’s most recent earnings call that Apple is increasing production capacity for AirPods and shipping times have already started to improve. Availability from other retailers like Best Buy and carriers has also greatly improved.