HomeMobilesApple’s Smartphone Market Share Plunged 12% in Q2

Apple’s Smartphone Market Share Plunged 12% in Q2

According to a study by Gartner, while global smartphone sales rose 4.3% year-over-year in the second quarter to 344 million units, Apple’s iPhone is lagging the competition badly. Apple has now seen three consecutive quarters of negative smartphone sales growth, with Q2 sales falling 7.7% from last year.

On the flip side, the top 5 manufacturers: Samsung, Apple, Huawei, Oppo, and Xiaomi all make up 54% of the entire market share. Again, these are for the number of smartphones sold in Q2. Samsung is at the lead with 22.3% of total units sold while Apple is behind at 12.9% with about 44.3 million units sold. Huawei and Oppo have seen a little improvement over previous years while Xiaomi is slipping just a little bit.

Worldwide Smartphone Sales to End Users by Vendor in 2Q16 (Thousands of Units)

Company

2Q16

Units

2Q16 Market Share (%)

2Q15

Units

2Q15 Market Share (%)

Samsung

76,743.5

22.3

72,072.5

21.8

Apple

44,395.0

12.9

48,085.5

14.6

Huawei

30,670.7

8.9

26,454.4

8.0

Oppo

18,489.6

5.4

8,073.8

2.4

Xiaomi

15,530.7

4.5

15,464.5

4.7

Others

158,530.3

46.0

160,162.1

48.5

Total

344,359.7

100.0

330,312.9

100.0

Of course, during Q2, Samsung’s Galaxy S7 and S7 edge were flying off the shelves while Apple’s iPhone is usually about mid-way through its life cycle.

“Demand for premium smartphones slowed in the second quarter of 2016 as consumers wait for new hardware launches in the second half of the year,” said Anshul Gupta, research director at Gartner.

Apple was joined by Xiaomi as its share declined from 4.7 percent Q2 2015 to 4.5 percent Q2 2016.

Coming to the operating systems share, it is clear that everyone else has been squeezed out as Android and iOS combined hold a 99.1 percent market share. Android climbed even higher from 82.2 percent in Q2 2015 to 86.2 percent in Q2 2016. Apple’s iOS on the other hand saw drop from 14.6 percent in Q2 2015 to 12.9 percent in Q2 2016.

“Google is evolving the Android Platform fast, which allows Android players to remain at the cutting edge of smartphone technology,”

With Apple’s iPhone sales plunging and market share eroding, its new iPhone 7 can’t come soon enough. Whether the new device is compelling enough to inspire its hundreds of millions of users to upgrade or not will likely determine the fate of sales in the coming quarters.

Read Also: Here’s what we know about the iPhone 7 so far!

Sony IFA 2016 Teaser
Previous post
Sony to Announce the New Xperia XR During IFA 2016
IFA
Next post
IFA 2016: Here are the launches to keep an eye on

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *