Apple Watch Series 3 Sales Propelling – 3.9 Million Units Sold in Q3
Apple’s new smartwatch with cellular connectivity is proving to be a hit with consumers. As a result, Apple is once again the market leader for wrist wearables. Estimates from Canalys suggest that unit sales almost hit 4 million for Apple Watch in the third quarter. The analyst says the cellular LTE Apple Watch Series 3 has proved popular, with demand outstripping supplier and carriers surprised by the demand for the cellular Watch.
The new Apple Watch Series 3 was only on sale the last 10 days of that quarter, but it apparently still had a big impact on sales. Xiaomi and Fitbit shipped 3.6 million and 3.5 million wearable bands, respectively, an increase from the previous quarter for both. Canalys estimates that about 800,000 of the 3.9 million Apple Watch units sold in the third quarter were the LTE model.
Overall, Canalys believes that Apple was the #1 wearable manufacturer for the quarter including both smartwatches and less-feature-rich smart fitness bands. Despite the overall growth, Canalys said the wearable band market dropped 2 percent to 17.3 million units shipped in the quarter.