HomeMobilesAndroidASUS ZenFone AR with massive 8GB RAM launched in India at ₹49,999

ASUS ZenFone AR with massive 8GB RAM launched in India at ₹49,999

World’s first Augmented Reality and Virtual Reality smartphone that is Tango-enabled and Daydream-ready

Asus launched ZenFone AR in the Indian market today at its event in New Delhi. The ZenFone AR was first unveiled back at CES 2017, and its biggest highlight is the presence of massive 8GB of RAM apart from support for Google Tango augmented reality (AR) platform as well as the Google Daydream virtual reality (VR) platform. The ZenFone AR lets users navigate the world of augmented reality with a set of sensors and cameras and Tango AR apps.

Specifications of the smartphone include a 5.7-inch Quad HD Super AMOLED display with Corning Gorilla Glass 4 protection and claims of over 100 percent support for NTSC color gamut. It runs on the latest Android 7.0 Nougat. At the heart, there is a Qualcomm Snapdragon 821 SoC (two cores clocked at 2.34GHz and two core clocked at 1.6GHz) that’s been optimized for Google Tango and Daydream VR performance and is coupled with 8GB of LPDDR4 RAM. It is powered by a 3300mAh battery and comes with connectivity options like a USB 2.0 Type-C port, Bluetooth v4.2, and Wi-Fi 802.11ac connectivity. The smartphone carries hybrid dual-SIM (Micro+Nano) configuration. It sports 128GB of inbuilt UFS 2.0 storage, expandable via microSD card (up to 2TB) in a hybrid dual-SIM configuration.


Coming onto the camera, Asus ZenFone AR uses the three cameras on the back — one a regular 23-megapixel ASUS PixelMaster 3.0 camera (Sony® IMX318 sensor) shooter, one for motion tracking and the other for depth — to map your surroundings. The phone can shoot in RAW, and it has 20 PixelMaster modes which include — 92MP Super Resolution mode, HDR Pro Mode & Manual Mode with 32sec exposure. It shoots video in 4K. It comes with TriTech 0.03-second autofocus (contrast / phase / 2nd-gen laser), Sapphire lens protection, Dual-tone LED flash, 3-axis EIS for videos, Color-correction sensor, and four-axis OIS. On the front, there’s an 8-megapixel selfie shooter with an f/2.0.

It also includes ‘Vapor Cooling’ system to ensure that your smartphone doesn’t heat up even with heavy AR and VR apps.

The company is also touting the five-magnet speaker, NXP amplifier, Hi-Res Audio support, DTS-HD Premium Sound, DTS Headphone:X 7.1 channel virtual surround sound, and dual-microphone active noise cancellation for better audio quality. As for the display, Asus says the ZenFone AR has a Bluelight Filter, and “industry-leading 60ms touch response time,” apart from support for gloves.

Asus ZenFone AR price in India is ₹49,999, the smartphone will go on sale in the country from 4 pm IST on Flipkart. It will only be available in a Black color variant in India. The company has brought the 8GB of RAM/ 128GB inbuilt storage variant to India, though it had unveiled a 6GB RAM option apart from inbuilt storage ranging from 32GB up to 256GB at launch. In the box, users get the Asus ZenEar S earphones that support DTS Headphone:X and Hi-Res Audio. The ZenEar S are built out of aerospace metal and have a triple diaphragm.

Flipkart has already listed some Asus ZenFone AR launch offers, including a ₹2,500 discount on the Google Daydream View VR headset (priced at ₹6,499). Reliance Jio has also teamed up with Asus and Flipkart to offer subscribers up to 100GB additional data and a complimentary Prime subscription. The data can be availed in the form of an additional 10GB data voucher per recharge of ₹309 and above, for up to 10 recharges until March 2018.

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