Vivo’s strategy for India is simple. Focus on three areas – marketing, offline distribution and bank on the new trend of ‘Selfie’. The ad campaigns also hover around selfie capabilities of Vivo’s offerings. The company previously launched Vivo V5 with 20MP Moonlight selfie camera and that followed by bigger V5 Plus with the 20MP + 8MP …

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When Asus announced the Zenfone 3 series in India, we expected the Zenfone 3 Laser to be an under ₹15,000 device. But surprisingly, the final price that came out for the new Laser was ₹19,999. Now that’s serious money for a smartphone in India. We spent some time with the …

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Ever wonder why Samsung is charging you more for Galaxy S8/S8+ compare to last year’s flagships? And no, it’s not because the company wants to make some quick bucks following the expensive Note 7 debacle. The reason quite simple. The BOM (Bill of material) is more for Galaxy S8. The …

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Last week, Samsung launched Galaxy S8 and Galaxy S8+ in India. With the latest flagships, the company wants to reclaim its lost top spot in the premium smartphone market in India. In Q4 2016, Samsung’s reputation and market share took a hit following Galaxy Note 7 fiasco. The device never …

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LG G6

After Samsung, another Korean giant is ready to grab some market share in world’s second largest smartphone market. LG with its G6 wants to regain that lost spot in the premium market. Ahead of the official launch, retailers have leaked price info and other offer details bundled with the device. …

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A new report from WSJ suggests that Google is planning to introduce a built-in ad blocker for the popular Chrome Browser. Surprised? Why would a company whose entire business relies on advertising explore the idea of adding an ad blocker on the most popular browser in the world? Remember, Google …

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The My apps & games section in the Play Store has received some tweaks and UI enhancements in the latest update. Now instead of showing the available apps for an update, the new UI fits more information on the screen. The changes include small icons, update size, the time where a …

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Samsung Galaxy S6/S6 Edge finally boards the Nougat train in India. Coincidentally, the update got released on the Galaxy S8/S8+ launch day. Weighing at around 1.2GB, the Nougat 7.0 with March security patch brings a plethora of features from both Samsung and Google. The list includes improvements in Notification center, …

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The Galaxy S8 and S8+ are the hottest phones on the horizon now. Announced back at 29 March, both the flagships are already available for pre-order in selected countries. Samsung India took to Twitter to reveal the official arrival of latest flagship duo in the country. Samsung is planning to …

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It seems that Samsung is finally recovering from the Galaxy Note 7 debacle. The explosive flagship makes a big dent in Samsung’s smartphone sales in Q4 2016 and as a result, Apple with its iPhone 7/7Plus combo emerges as a clear winner with 20.3% market share, edging out Samsung’s 18.5% …

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