BlackBerry plans to ‘Make In India’, signs licensing deal with Optiemus Infracom
BlackBerry has signed yet another licensing deal to design, manufacture and sell BlackBerry software powered Android smartphones in India, Sri Lanka, Nepal and Bangladesh. Following its deal with Chinese OEM TCL, BlackBerry has now roped in Delhi-based Optiemus Infracom to manufacture and sell BlackBerry smartphones in the country and its neighbours.
As per the agreement, BlackBerry will license its brand name, security software and suite of services to Optiemus Infracom, which will in turn manufacture, promote and sell the devices in India. The deal was first reported on February 3, but has now been officially announced. A statement released by the BlackBerry says that the deal will help encourage the ‘Make In India’ movement.
“With this latest regional deal, BlackBerry has now achieved full global coverage for licensees in all markets to manufacture BlackBerry-branded devices, proving the company is delivering on its licensing strategy and accelerating its transition to be a leading security software and services company,” BlackBerry said in a statement.
BlackBerry will continue to control and develop security and software solutions and maintain the BlackBerry security software, including regular Android security updates, it said. Ashok Gupta, Chairman of Optiemus Infracom, said that with the company’s strong end-to-end play in the mobile ecosystem in manufacturing, retail, distribution and support, it is confident that the journey with BlackBerry will be a long and successful one.