HomeNewsThe Chrome Browser may soon come with built-in ad blocking feature

The Chrome Browser may soon come with built-in ad blocking feature

A new report from WSJ suggests that Google is planning to introduce a built-in ad blocker for the popular Chrome Browser.

Surprised? Why would a company whose entire business relies on advertising explore the idea of adding an ad blocker on the most popular browser in the world? Remember, Google generated close to $60 billion revenue from online advertising in 2016. And the answer lies within the annoying ad experience for consumers which results in growing use of ad-blockers.

Unacceptable ads like pop-ups, auto-playing video ads with sound and full page ads with countdown numbers all results in a frustrating experience and forces a user to go with a fully featured ad-blocking option. Which not only take care of this ads but also remove the normal ads within the web pages and this is where Google seems to be losing ad revenue.

The search giant may announce the changes in coming weeks and provide guidelines to how the ad experience should be served to users.

 

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