Google confirms to use in-house chips for upcoming Pixel devices
Google just unveiled its first-ever ‘Made by Google’ Pixel smartphones. No more Nexus branding or no more other OEM involvement. These are top to bottom, from design to camera, truly made by Google. But one crucial element is missing here, the company is forced to use Qualcomm’s Snapdragon chips and according to Google’s Burke, that could change soon.
If you pay close attention to Google event, presentation slides, pricing and design of Pixel smartphones, the company is directly pitting it against Apple’s iPhones. And as we know Apple already makes its own A-series CPUs for iPhones and iPads and this is where Google feels to catch-up quickly to ensure true ‘Made by Google’ experience.
Another reason is, last year Qualcomm single handily let down Android OEMs with overheating issues of Snapdragon 810 and 808 chipsets. Even this year, Qualcomm’s latest Snapdragon 82x clearly outshined by Apple’s A10 SoC. Google’s dependence on Qualcomm could leave a loophole in Pixel’s overall experience and that’s why other biggies like Samsung and Huawei are already using company’s own CPU and GPU in their flagships.
Google is already posting the relevant job listing to design and manufacture its own chipsets. It wouldn’t be surprising if the next Pixels indeed rocks Google’s own CPU and GPU.