Google’s ambitious Project Ara has been Suspended
Google has reportedly decided to shelve Project Ara to streamline the company’s hardware efforts. Touted as a new technology to build a modular smartphone with interchangeable components, sources who are close to the company revealed to us that Google is planning to make a huge push by investing in cutting-edge hardware for smartphones and tablets.
According to industry analysts, the Project Ara has been axed in a bid to unite Google’s various hardware platforms. This includes Chromebook laptops to Nexus phones.
Project Ara never seemed like a particularly viable product, and after the announcement in 2013, progress didn’t come quickly. The device was delayed past its 2015 commercialization deadline when plans for a Puerto Rican “food truck” pilot launch fell through. Earlier this year, the device was delayed again to 2017, and the Ara team announced that Ara would pivot from fully modular to having a fixed CPU, GPU, antennas, sensors, battery, and display. After that announcement, Ara was watered down so much it barely had a reason to exist.
While that’s certainly bad news for those who were looking forward to the product, there seems to be a silver lining – the report notes that Google may license Ara’s technology to others, opening a possibly for an Ara-like phone sometime in future.