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HTC U Ultra Flagship with Sapphire Glass Launched

The flagship is accompanied by a mid-range, the HTC U Play

HTC just announced the U Ultra smartphone at a keynote filled with U puns. The personal touch is all over the place, with a brand new Sense Companion assistant taking center stage,  which can help you remember to bring an umbrella or try that great cafe you’ve been meaning to hit up. The Ultra also has a small display in the top right corner of the phone, where you can put contacts, notifications, apps, and more. The second screen, to be more precise sits above the Ultra’s 5.7-inch Quad HD Super LCD 5 screen just like it did on the V10 and V20.

The Ultra is the higher-end device, a $750 phone with a 5.7-inch, 2560×1440 display along with four gigs of RAM, 64 or 128 gigs of storage, and a Snapdragon 821 processor. It’s the one you’ll see in the US. The Play is the international device, with a 5.2-inch, 1920×1080 screen, with either three or four gigs of RAM, 32 or 64 gigs of storage, and a mid-range MediaTek processor.

HTC U Play

The HTC 10 lends its camera setup to the U Ultra – a 12MP UltraPixel unit with large 1.55µm pixels behind an f/1.8 lens with OIS. This one is made of Sapphire crystal on all version, at least. The HTC 10 had laser autofocus, the U Ultra adds phase detection to the mix. On the front you’ll be getting a 16MP shooter, which will also output 4MP UltraPixel images just like the previous flagships.

A USB-C port is the only wired port in the U Ultra, so no 3.5mm headphone jack. The over all device design is bolder because this time, HTC has decided to go against it’s normal flagship flow and instead try something more teenish.

The U Ultra will be available globally this quarter, which is not particularly specific. Price will be $749 in the US, pre-orders open now, and units will start shipping in mid-March.

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