Huawei aims to overtake Apple and Samsung by 2021Parth Shah 2017-01-31
Huawei is slowly but steady gaining footholds around the world. In 2016, the company beat Oppo, Vivo, and Xiaomi to acquire No. 1 spot in the home country China.
Even in Europe, where other three failed to make a dent, Huawei went ahead with aggressive advertising and improved brand recognition in the territory. As a result, the company became top-selling smartphone vendor in Portugal and Netherlands and gains the 2nd spot in Italy, Poland, Hungary and Spain. It’s no secret how Huawei sold astonishingly 10 million units of its flagship P9 and P9 Plus in first six months of availability.
Now Huawei has set its eyes on big players like Samsung and Apple. “We want to grow into top two market share and, in future, top one by 2021,” Huawei’s consumer head Richard Yu told the Fortune.
IDC estimates that Apple shipped 45 million iPhones in Q3 2016 compared to Huawei’s 33.6 million. The gap is surely getting narrower.
One sour part of this story is Huawei’s performance in the US. The company has repeatedly failed to crack one of the biggest smartphone markets. Huawei aims to improve it by hiring more local talent, developing carrier partnerships and launching competitive device launches in the country.
Even in India, Huawei is absent from the top five smartphone makers, Exactly how well Huawei boosts its position in these two markets, is remains to be seen.
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