Huawei wants to overtake Apple within the next two years
China’s Huawei wants to be the world’s second-largest maker of smartphones in two years, Richard Yu, chief executive of Huawei’s consumer business group, told Reuters.
Speaking to Reuters, Yu said:
“We are going to take them (Apple) step-by-step, innovation-by-innovation,” adding, “there will be more opportunities. Artificial intelligence, virtual reality, augmented reality.”
“When we announced four years ago that we wanted to sell phones, people told us we were crazy. When we said we wanted to sell 100 million phones, they told us we were crazy,” Yu said at a launch event in Munich.
The phone has a new artificial intelligence feature: It can learn about its user’s habits and automatically put the most frequently used apps in easy reach.
Huawei was the world’s third-largest smartphone maker in the third quarter with 33.6 million shipped devices, giving it a 9 percent market share, according to research firm Strategy Analytics.
With Samsung canceling its major phablet of the year, the Galaxy Note 7, and the lukewarm response to Apple’s iPhone 7 and iPhone 7 Plus contributing to a -5% drop in Apple’s smartphone shipments compared to Q3 last year, Huawei could take advantage of competitor’s shortfall to secure some new followers. Huawei unveiled its latest smartphone, the Huawei Mate 9 in Munich yesterday, alongside a Porsche designed variant of the same device.