Leaving Note 7 mess behind, Samsung sold 90 million smartphones in Q4 2016
The Galaxy Note 7 mess is officially over for Samsung. The company successfully and more importantly safely recalled 99% of Note 7 sold. And last week, Samsung released full disclosure about the reasons that catch Note 7 on fire. The presentation was informative, humble and absolutely right thing to do as the mobile chief Koh reportedly claimed to gain consumer trust as the top priority for the company.
Surprisingly, Samsung predicted to deliver the best quarter in the last years. But that was mostly due to Chip and Display division. Last week, Samsung released full quarter results sticking to the early prediction and cash-in $7.2 Billion operating profit. The company, however, never disclosed the number of smartphones sold but instead gave only a $2 Billion profit number for the IM (IT & Mobile) division.
The Investor worked on that number and predicted that Samsung might have sold 90 million smartphones and 8 million tablets in Q4 2016. The aggressive marketing for the Galaxy S7/S7 Edge coupled with holiday season helped the Korean giant to sustain profitability and achieve big sales figures.