LeEco breaks into U.S. with new Phones, TVs, a Car and a Bike
Chinese tech giant LeEco is ready to make its American debut. The company, which has been called the “Netflix of China,” introduced a new lineup of products on Wednesday, including two inexpensive Android smartphones, a VR headset, a 7-foot 4K TV and a new streaming service. LeEco also showed off its electric bike and self-driving electric vehicle concept.
LeEco unveiled its flagship smartphone – the Le Pro 3 for $399. It comes with a 5.5-inch display, a Snapdragon 821 processor, 4GB RAM, 64GB built-in storage, a fingerprint scanner and a 16-megapixel rear camera capable of 4K video recording. Just like iPhone 7, it doesn’t feature a 3.5mm audio jack. Instead, it features a USB-C headphone jack, which doubles up as a charging port.
The company has also launched a cheaper variant called Le S3, priced at $249. It comes with a 5.5-inch display but features a Snapdragon 652 processor with 3GB RAM and 32GB built-in storage. It also features a fingerprint scanner, a 16-megapixel rear camera and a USB-C headphone jack.
LeEco also unveiled a new VR headset, called ExploreVR, that will be powered by the company’s phones. LeEco didn’t announce pricing or availability for the headset but said it would be equipped with an array of sensors to enhance the VR viewing experience.
A 7-foot, 4K TV, the uMax85, which comes with HDR 10, Dolby Vision, Harman Kardon speakers and Dolby Digital Plus. It also features 4GB RAM and 64GB SSD to store apps and content locally. It’ll cost $4,999 when it goes on sale Nov. 2 (also on the LeMall website.)
The company also unveiled a new streaming service to bring content to its new devices. The company is partnering with content providers like Vice, Lionsgate and Showtime, as well as developing its own original content. Its first original title is called The Great Wall and will star Matt Damon.
The company unveiled its Tesla competitor — the LeSEE Pro at the event. The Pro is an update to the company’s LeSee concept, which debuted in Beijing in April featuring an improved design. It is a four-door fully autonomous electric sedan having a top speed of over 131mph and will be produced in China.
The company debuted an electric bike with laser running lights, turn signals, adjustable headlight and a large battery, which can be charged via MicroUSB. It features a Shimano Deore 30-speed gearset. The highlight of the LeEco Super Bike is that it has an embedded Android device, which runs on LeEco’s “Bike OS”. It will control GPS and bike features such as locking the rear wheel and activating tracking software if it gets stolen.
It’s a huge push for a company most Americans have never heard. What do you think about the expansion?