Lenovo is sticking to stock Android by ditching Vibe Pure UI
Lenovo has confirmed that it is abandoning its Vibe Pure UI skin and will ship stock Android on all future phones. Upcoming Lenovo K8 Note will be the first phone to ship with stock Android out of the box.
According to Anuj Sharma, Head of Product Marketing, Smartphones, Lenovo MBG India confirmed the news to Gadgets 360.
“What we have done in last 11 months is we looked at what we had in terms of software perspective. We have been close to the consumers and we saw what they were asking for. There was a certain trend and we have now decided to cut the Vibe Pure UI off from our phones. So you will now get the stock Android which consumers have been asking for.
There’s no more Vibe UI going forward and we are moving to complete stock Android for all our future Lenovo phones. This is a huge transition for our business perspective,” he added.
Much like Moto phones, the Lenovo phones will come with some software enhancements like the addition of Dolby Atmos tech which has been part of Lenovo phones for some years now, and the TheaterMax. Apart from that, the interface and bloatware will be replaced with stock Android experience.
“It was a lengthy process to get done. As Lenovo had to align all markets where it sold Android devices. The cultural differences that came in where for example in China Android isn’t a very popular choice when you compare it to custom skins. But this was something for which Lenovo pushed really hard. For the Indian market, the preference was with stock Android experience. The stock Android will also mean that it will be more efficiently updated to next Android OS. It also makes it easier to support for extended period of time,” Sharma added.
The company also confirmed that the all smartphones launched this year under the ‘K series’ branding will receive Android O update. Anuj, however, explained that the timelines will vary as per chip manufacturer support, internal development, and testing requirements. The K8 Note will be making its debut in India on August 9, so stay tuned for more.