Micromax announces Evok Series with Evok Note & Evoke Power in partnership with Flipkart
After announcing its Dual 5 a couple of weeks back, Micromax yet again announces a launch of a couple of new smartphones. These 2 phones, the Evok Note and the Evok Power, are launched under the new Evok series in a strategic partnership with e-tailer Flipkart.
The new models are Micromax’s efforts to make an impact in the sub 13k market and aim to drive online sales.
Coming to the phones, the Evok Note is a bigger 5.5’ inch full-HD display which is powered by a 1.3GHz octa-core MediaTek (MT6753) SoC coupled with 3GB of RAM. The phone sports a 13 MP primary camera along with a 5 MP front camera and will be backed by a juicy 4000 mAh battery.
The Evok Power is a smaller 5’ inch HD display is powered by a 1.3GHz quad-core processor coupled with 2GB of RAM. This one has an 8 MP back camera with a similar 5 MP camera found in its bigger brother and is also backed by a generous 4000 mAh battery.
Both phones have a fingerprint scanner and support 4G with VoLTE. The Evok Note comes with 32 GB inbuilt memory as compared to 16 GB on the Evok Power. These phones run on Android Marshmallow and will have a metal finish to it.
The Evok Power is priced at Rs 6,999 whereas the Evok Note will cost you Rs 9,499. The Evok phones will be available from 11th midnight exclusively on Flipkart.
With the launch of phones in different price ranges over the last couple of weeks Micromax is keen to get right back on track and gain a market share over its Chinese counterparts.