Microsoft’s offering $650 for Apple MacBook Trade-Ins in USA
Shortly after Apple’s October 2016 event, where the company debuted the new 2016 MacBook Pro with Touch Bar, Microsoft launched a new promotion aiming to convert unsatisfied MacBook owners to either the Surface Book or Surface Pro 4.
The Windows maker will offer up to $650 for anyone in the US who “trades up” a MacBook Pro or MacBook Air for a Surface Book or a Surface Pro at a Microsoft Store or Microsoft.com starting Thursday, Brian Hall, corporate vice president of marketing for Microsoft devices, said in an interview.
This week, Microsoft announced the new Surface Studio AIO (which doesn’t qualify for the trade-in offer) as well as the new, upgraded Surface Book. During Microsoft’s presentation, Panos Panay, the head of hardware engineering for Microsoft, claimed that the Surface Book held the highest satisfaction rating of any Windows device—or any MacBook, for that matter. This is just Microsoft throwing more shade Apple’s way.
Today, we are announcing a limited-time “trade up” offer to invite more people to experience Surface. If you have a Mac but want to experience the ultimate laptop with on-screen touch, Surface and Microsoft Store are here for you. Starting today, anyone in the U.S. can trade in their MacBook Pro or MacBook Air at a Microsoft Store or online for up to $650 off a Surface Book or Surface Pro.
To be eligible for credit, the MacBook in question must not have a screen with any cracks or dead pixels. The housing must be intact and free of etchings, asset tags, or cracks. The computer must be able to power on and boot all the way to the desktop and all keyboard keys and functions must properly work. Additionally, Microsoft requires that users trade in the computer’s charger.
The trade-in offer is good at Microsoft Stores in the U.S. and on Microsoft’s website until November 10, 2016. The Surface Pro 4 tablet starts at $899 while the Surface Book starts at $1,499.