Motorola taking an aim at offline retail with Moto Hubs in India
Ever since Motorola started its 2nd innings in India, the company’s presence has been pretty much limited to online channels. The company’s entire portfolio from Mote E to Z series is only available through e-retailers and that limits Moto’s appeal to the majority of interested buyers.
The company wants to change that. But before setting up full fledged flagship stores, Motorola aims to experiment with Moto Hubs which basically sports an open layout and stocks entire smartphone portfolio as well as other Moto accessories like headphones, moto shells, covers etc.
It’s quite easy to see why Moto is playing with offline retail options. Oppo and Vivo’s strong offline push reportedly helped them to achieve accelerated growth and even Xiaomi’s first flagship store got a big thumb up from consumers.
Today, the first Moto hubs are opening in Noida (Great India Place and Logix Mall), Indirapuram (Shipra Mall), Mumbai (Xperia Mall, Dombivali), and Thane (Korum Mall and Viviana Mall). The company eyes to open 50 more Moto hubs across top tier town by the end of this financial year.