Nokia smartphones will now feature ZEISS Optics
On Thursday HMD Global and Carl Zeiss, a company well-known for its high-end photography lenses equipment announced a strategic partnership. Although today is just the announcement of the partnership, chances are that Nokia 9, a phone rumored to launch in the next few months, would be the first Android phone ever to sport Carl Zeiss lens.
The two companies will be collaborating on all aspects of camera technology, meaning sensors, lenses, software — the whole package. According to HMD’s chief marketing officer, Pekka Rantala, the partnership is “very long term”.
“Collaborating with Zeiss is an important part of our commitment to always deliver the very best experience for our customers. Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it. Our fans expect it and, together with Zeiss, we’re delivering it.” — Arto Nummela, CEO HMD Global.
We can also expect budget devices to come with Zeiss optics from Nokia just like they did for Lumia 730 couple of years ago.
Talking about dual-camera features, which seem to have become common in high-end phones and is used by companies like Apple, OnePlus, Xiaomi, Huawei and even Micromax, Nokia executive that this is something company will explore. “Dual camera is an interesting feature and we are always working to see what consumers need,” said Florian Seiche, president of HMD Global.
For now, HMD is currently concentrating on selling the Nokia 3, 5 and 6 (and of course), but it’s at least given us some idea of what’s coming next. “We have saved some space below three and above six for some expansion of the portfolio,” said Rantala.