90% Galaxy Note 7 owners are sticking by the device
Samsung began replacing affected Galaxy Note7 units on September 2 and it now reports that about 90% of buyers have opted to switch to new units where the battery issue has been resolved. Samsung also released two promising stats on the progress of its recall and replacement program.
Over 60 percent of recalled Note7 phones sold in the U.S. and South Korea have been exchanged. Last week, Samsung America announced over 50 percent of faulty 1 million Note7 phones sold in the U.S. had been exchanged following the wider availability of replacement devices that started arriving last Wednesday.
You can confirm a Galaxy Note 7 unit is part of the new batch by looking for a square symbol on the back of its box and at the battery indicator on the phone itself – it’s green on the new ones and white on units that need to be replaced.
“Just over three weeks ago, Samsung committed to a global replacement program for the Galaxy Note7. Last week, that program began for the majority of markets and the progress is encouraging. Our focus now is to make sure that all affected devices are replaced as quickly and efficiently as possible.” – DJ Koh, President of Mobile Communications Business, Samsung Electronics.
Samsung has handled the whole fiasco very maturely and completely kept aside the financial loss involved in the recall, prioritizing the safety of users. This indeed is a very appreciated step. Samsung hasn’t given up though. The Note 7 is undoubtedly a wonderful device, and that’s exactly what Samsung wants to leverage on. It shall be relaunching the device in key markets, along with a heavy marketing campaign in place. Though new users have been shying away from the Note 7 due to the blasts and a hint of skepticism is seen in the general public, I believe Samsung is a behemoth when it comes to marketing and will easily change everyone’s perspective.