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Interview: Why OnePlus is releasing so many phones

The reason for "Never Settle"

The “Frequent” Flagship Killer?

Source: Release dates courtesy of GSMArena.com

When OnePlus claims their phones to be flagship killers, how long before it feels like an overkill?

Not soon enough, feels Szymon Kopec, Product Manager at OnePlus.

Anyone following OnePlus would observe the increased frequency of phone launches from the company. That also means a few frustrated OnePlus owners which are left with an “outdated” phone in a span of months.

BGR interview

BGR got the chance to speak to Szymon Kopec at OnePlus 5T Star Wars Limited Edition launch in Mumbai. and this is what he had to say:

The reason we’re launching so many smartphones so quickly is because we want to give fans and buyers the chance to have the best device possible.
In the case of the OnePlus 3T and OnePlus 5T, we believed that there were enough improvements to warrant the launch of a new product.
Additionally, these new products and the successes that they have enjoyed ensure that we have the funds for software development into
our older smartphones. This is visible in the OnePlus 3 and 3T, which were among the earliest smartphones to receive the update to Android Oreo.


Understandably so, the environment asks for frequent phone releases making consumers spoilt for choice. OnePlus needs to stay on it’s feet to deliver top of the line specs consistently. With an inspiring tagline of Never Settle, OnePlus wants to ensure that it’s loyal fans are never behind on enjoying the best hardware and software there is to offer. Increasing scale of operations allows OnePlus to invest proactively in improved devices. With a single product line to deliver upon, OnePlus, unlike other companies, can afford to keep its focus on delivering powerful devices at competitive prices with a short update cycle. Special Editions obviously can’t be treated as separate prodcucts. It is wise to release such products in association with a franchisee having such a robust fanbase.

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