OPPO and Vivo edged out their Chinese counterparts in latest IDC figures
As we are reaching towards April end, it’s time check out how the big guns have fared in Q1 2016. And also if there is any surprise entry on the chart?
|Top Five Smartphone Vendors, Shipments, Market Share and Year-Over-Year Growth, Q1 2016 Preliminary Data (Units in Millions)|
|Vendor||1Q16 Shipment Volumes||1Q16 Market Share||1Q15 Shipment Volumes||1Q15 Market Share||Year-Over-Year Change|
The latest IDC numbers are in and the first 2 spots are no brainer here. Unsurprisingly, Samsung is still undisputed king with 24.5% market share. The early launch of new Galaxy flagships and an aggressive push from the carriers have helped the Korean giant to ship 81.9 Million smartphones. Apple, who enjoyed 18.3% market share a year ago, ended up with 15.3% market share at the same 2nd spot. The company observes the biggest drop in iPhone sales from 61.2 Million to 51.2 Million shipments this year.
Just like last year, Huawei didn’t show any sign of slowdown. It enjoyed a healthy 58.4% growth YoY and sits comfortably at 3rd spot. The Chinese firm increased its market share from 5.2% to 8.2% with 27.5 Million shipments.
The 4th one is the fresh entry. Oppo surprised everyone with a whopping 153.2% YoY boost in terms of shipments and market share. The company has been sticking to old roots. With the heavy marketing (Oppo was the chief sponsor for ICC T-20 world cup) and a focused offline distribution, OPPO was able to reach out to more customers in than its rivals specially in India. You can read more about OPPO’s strategy from here by Amit Bhawani of phoneradar.
Just like OPPO, Vivo also weights on marketing (They are the official name partner for Indian Premier League 2016) and offline channels. Vivo jumps from 1.9% to 4.2% market share and the total shipments rose to 14.3 Million.
The total smartphone shipments showed a little gain from 334.3 Million in 1Q15 to 334.9 Million in the first quarter of 2016.
With the competition heating up, it would be interesting to see how this table changes up in coming quarters.