Samsung leads India’s smartphone market, followed by Micromax
India continues to be one of the rare growth markets for the global smartphone industry after it lodged a 17 percent year-on-year increase in unit shipments in the second quarter of 2016, according to a new report from IDC.
That growth came off the back of two successive quarters of shipment declines, with Q2 registering a slim 3.7 percent increase on the shipment total for Q1 2016, the research firm said.
Micromax came in second with 12.9% share. “Slew of new launches backed by the new marketing initiatives helped Micromax gain the market share post two consecutive declines in Q2 2016. Vendor has re-gained share in $150-$200 segment with launch of Canvas 6 series and Yu Yunicorn.”
About 33.7 million units of feature phones were shipped in the second quarter this year, up 2.6% over last year.
“Cautious spending behaviour of consumers clubbed with feature phone’s continued relevance to the target customer’s usage needs, vendors re-calibrating the channel to increase their share and relatively better margins with feature phones are some of the factors which are driving the volumes for feature phones,” IDC said.
“China-based vendors’ shipments grew 28% over the previous quarter of which Lenovo group, Vivo, Xiaomi, Oppo and Gionee were key contributors driving the growth,” IDC India senior market analyst (client devices) Karthik J said.
Aggressive entry of Reliance Jio with shipments of over a half a million 4G devices has captured significant share in sub $50 segment at the expense of other Indian vendor’s share, Singh added.
“Apple’s iPhone SE failed to make any significant impact in the premium segment while its previous generation iPhone 5S continued to contribute majority volume,” the analyst firm said.