Samsung aims to regain top spot in India’s premium smartphone market with Galaxy S8/S8+
Last week, Samsung launched Galaxy S8 and Galaxy S8+ in India. With the latest flagships, the company wants to reclaim its lost top spot in the premium smartphone market in India.
In Q4 2016, Samsung’s reputation and market share took a hit following Galaxy Note 7 fiasco. The device never got an official launch in India and at the same time, Apple introduced a strong offering with iPhone 7 and iPhone 7 Plus. As a result, Apple grabbed 62% market share in the premium category while Samsung got pushed at 2nd spot with 35%.
As a valuable partner in ‘Make In India’ initiative, Samsung promised to assemble all Galaxy S8/S8+ models sold in India. Which by the way in no surprise, given the company has done the same with Galaxy S6 and Galaxy S7 series.
The Korean giant sees its payment service ‘Samsung Pay’ as a true differentiating factor in a crowded smartphone market. The company recently rolled out UPI payment support in Samsung Pay. And most of the India’s leading banks are already on board with Samsung’s payment service.
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