How an ‘Edge’ Only Variant of Galaxy S-series Make Perfect Sense?
Love it or hate it, Edge displays are here to stay. Samsung already made it clear by releasing only edge variant of its Note line-up last week. Now going forward, the tech giant wants to repeat same formula in its S-series smartphones too. “Samsung has considered that it would make the edge display as the identity of the Galaxy S smartphone line-up if the company can provide consumers differentiated user experience through software and user-friendly functions (for the curved screen),” said company’s mobile chief Dong-jin Koh in a recent media interview. I think this is an excellent move by Samsung.
The Android fragmentation is at its peak with plethora of OEMs offering near identical hardware in their flagship offering. For example, one can get a premium design with Snapdragon 820 processor, 4GB RAM, 24-hour lasting battery, a capable camera, quick fingerprint scanner on almost every flagship smartphone. It’s becoming increasingly hard for manufactures to differentiate at hardware level. And this is the problem Samsung Mobile chief Koh wants to address with edge displays.
Last year when I first purchased the flat Galaxy S6, my friends complained to me about not going with edge display. I tried my best to explain the only difference being the edge display with useless features. But, I can understand why they were disappointed. My Galaxy S6 was just another Samsung phone with flat display.
Samsung has been doing edge displays since late 2014 and if the early hands-on are to be believed, the company seems to have finally mastered the curve screen with Galaxy Note 7. The Korean giant is already confident to carry it through next generation S-series. Now, I know there are still few who hate edge displays and are perfectly fine with flat ones but this is just Samsung’s way of prioritizing millions of users above few hundreds. Don’t forget, last year’s S6 Edge and this year’s S7 Edge have already outsold their flat variants, in fact Galaxy S7 Edge was the highest selling Android smartphone in H1 2016. Besides, Samsung is one few OEMs that still charges premium for its offerings and that’s why they need more reasons to stand out in crowd. Let’s hope the edge gets more functionalities in upcoming interactions and not just be present for aesthetic appeal.
So, what are your thoughts about this? Do you think Samsung is over-confident of going with only edge display in their best-selling smartphone series? Will it make dent in overall sales? Does this mean Samsung will no longer provide its edge displays to other manufactures and keep it exclusively for themselves? Sound off in comments section below.