Samsung feeling heat from Chinese brands in India, loses 11% YoY in Q4 2016
Yesterday, we talked about smartphone OEMs global performance in 2016. Let’s discuss their results in India. Unsurprisingly, Samsung leads the market with 22% market share with 6.2 million shipments in Q4 2016. That results in a steep decline of 4% YoY.
Undoubtedly, Xiaomi secured the 2nd spot. The company’s Redmi series of smartphones are selling like hot cakes in the country and recently it launched the upgrade of last year’s blockbuster product Redmi Note 3. Shipments up from 0.9 million to 3 million compared to same quarter last year.
Oppo and Vivo, similar to their global performance, saw the massive growth in 2016. Oppo registers a four-digit growth while Vivo’s numbers stood at 647%. Both the companies invested heavily in advertising, offline distribution, and sponsorships across a popular event in the country.
Overall, the market saw 4% growth. Which by the way is still a healthy sign as the demonetisation of higher value currency notes was in full swing in Nov-Dec period.