Samsung’s mobile division survived demonetisation in India
Many had predicted that the demonetisation of Rs 500 and Rs 1000 notes will slow down smartphone sales in India. But according to Samsung, the smartphone business was as usual as before during Nov-Dec month.
Addressing a question at Galaxy C9 Pro launch in the country, Samsung vice president of India quotes that, “Our Diwali and Puja [festive] sales were very good in October, after which it always cools down (in November). However, after the initial slowdown, it was back to normal in December.”
Sharma further bragged about Samsung’s leadership in India. Samsung currently enjoys 46.9 percent market share in Smartphone industry and 36.9 percent share in feature phones. The company wants to focus on big screen smartphones to capture more pile in India.