Sony to “defocus” mobile business in US, India and other countries
Slides from a recent Sony Corporation investor day have been leaked by Xperia Blog, and one slide shows that Sony is planning to “defocus” in the US, India, China and Brazil. For the time being, the company will push for more growth in East Asia, Europe, and the Middle East.
Part of the reason is, Sony expects FY15-17 CAGR smartphone growth from India, China, Brazil, and Indonesia to be just 0.3%. This compares to Sony’s estimate last year of +8.1%, showing just how much expectations have changed in a year.
It also makes sense as Sony hasn’t been able to make any major impact even with their new Xperia X line of smartphones. Sony has been selling most of its recent phones unlocked to the U.S. consumers and haven’t really had any presence at carrier stores as well. In the near future, Sony is looking to sell only those phones which it believes to be profitable in the U.S.
So, what do you think about Sony‘s this “defocusing” move? Is it a smart move? Let us know in the comment section below.