Microsoft has sold twice as many Surface Studio PCs than expected
Microsoft unveiled the Surface Studio PC at an event in October, and the device started shipping late last month. The Surface Studio is Microsoft’s response to Apple’s iMacs, boasting top specs in the all-in-one form factor. It has a 28-inch touchscreen with with 4,500 x 3,000 resolution, a zero-gravity hinge mechanism, a quad-core Intel Skylake processor, the Nvidia GeForce 980M GPU, 32GB of RAM, a 2TB hybrid disk, and a 2.1 integrated sound system.
Despite the $3000 to $4000 price, Digitimes’s sources report that orders may have reached 30,000 units in Q4 2016, double the 15,000 units expected. They also report that Microsoft has ordered another 30,000 units for Q1 2017.
Apple, on the other hand, sells around 3.5 to 4 million all-in-one computers each year, so Microsoft still has a lot of catching up to do in that respect. Microsoft’s Surface lineup has been slowly gaining momentum over the past few years and is expected to boost further this quarter due to a lukewarm response to the newer MacBook Pro. Apple also has not provided any considerable upgrade to the iMac for quite some time now.