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WSJ: No radical changes in iPhone this year, Apple holding big guns for 2017

The Wall Street Journal stated that upcoming iPhone 7 will be much alike its two most recent predecessors, the iPhone 6 and 6S. The device, due this fall, will see “subtle changes” and one of them is the headphone jack going away which in turn will improve its water resistance, said people with that matter. Thus, Apple Inc. will break its pattern of overhauling design every two years.

Apple is holding big guns for 2017 which will be the 10th anniversary of the original iPhone. One of them is to include an edge-to-edge organic light-emitting diode, or OLED, screen and eliminating the home button by building the fingerprint sensor into the display. Though, the screen sizes offered will remain unchanged at 4.7 and 5.5 inches.

In the past, Apple has introduced new iPhones on a “ticktock” cycle. The Cupertino giant delivers major design changes every other year—the “tick” years—followed by software improvements and hardware improvements in the “tock” years.

For years, Apple Chief Design Officer Jony Ive has expressed a desire for the iPhone to “appear like a single sheet of glass”, according to the Journal’s sources. So, this might be a step in that direction. However, design for next year’s iPhone hasn’t been finalized yet.


This render of the iPhone 7’s alleged design is from MacRumors

But the real question is what will 2016’s iPhone bring? What will be its selling point? And how different it will be from last year’s iPhone? Apple is expected to launch iPhone 7 in September. It will be interesting to see how they compete with the other phones in the market with almost constant design for the third successive year.

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