Xiaomi Joins Samsung as India’s Top Smartphone Maker: IDC
Buoyed by strong sales in the run-up to Diwali, Chinese smartphone player Xiaomi has for the first time shared the top slot with South Korean giant Samsung in the Indian smartphone market, with a market share of 23.5 percent and having shipped 9.2 million smartphones in the quarter.
According to the report, Xiaomi has almost tripled its shipments year-on-year and doubled quarter-on-quarter. The Redmi Note 4 continues to be the best-selling smartphone in India as Xiaomi shipped approximately 4 million units in this quarter. The company has also become the fastest growing smartphone brand in the country with a growth rate of nearly 300 percent year-on-year.
“Xiaomi’s aggressive pricing made the brand a clear winner in selling devices on eTailers and direct internet platform. The brand’s offline expansion through preferred partner program and mi stores is also getting a good response as its shipments doubled from the last quarter,” said IDC.
Both Xiaomi and Samsung are now at 23.5 percent for the third quarter of 2017. Together, the two Android OEMs make up an incredible 47 percent of the market share in the region, with Lenovo-Moto (9 percent), Vivo (8.5 percent), and Oppo (7.9 percent) making up the rest of the top five.
Coming to Samsung, the brand has recorded a 39 percent sequential growth QoQ and 23 percent year-on-year. The firm says that Galaxy J2, Galaxy J7 Nxt, and GalaxyJ7 Max were the key models that contributed to almost 60 percent of Samsung’s volume.
Lenovo (including Moto) made its comeback as the third smartphone brand and saw an increase of 83 percent in shipments from the previous quarter. IDC says that recent launches under Moto brand has reversed internal brand share, and claims that “Motorola contributes to two-third of its portfolio.