Apple has finally started making the iPhone 7 in India
Hopefully Apple will also reduce the price
Apple has expanded its production capabilities in India to accommodate local assembly of the iPhone 7. After numerous speculative reports, the Cupertino-based giant has now officially announced that it has started assembling the phone locally.
Taiwan based partner Wistron has a facility in Bengaluru and previous models like the iPhone 6S and iPhone SE have been rolling out of the assembly line since a year now. “We are proud to be producing iPhone 7 in Bengaluru for local customers, furthering our long-term commitment in India,” Apple told The Economic Times.
Wistron, which announced last year plans to invest INR 3,000 crore in the Narasupra industrial sector in Karnataka’s Kolar district, started Apple operations with assembling low-end iPhone SE and later iPhone 6S.
Apple says that the move to expand its operations to start assembling more iPhones in India is a part of its long-term commitment to India. Currently, the 32GB variant of the iPhone 7 costs INR 39,900 and the 128GB is priced at INR 49,900.
Assembling the phone locally in the country helps the company prevent high import duty and in turn lets the company price its products more competitively.
Avoiding import duty is the core reason why every major phone maker has started making in India. Under the “Make in India” initiative of the central government, companies like Samsung, Xiaomi, OPPO, and Vivo have already started facilities.
In fact, Samsung has been making its top-tier flagships in Noida for quite some time now. Foxconn, Apple’s other big contract manufacturer operating in India, is also scaling up local manufacturing
The iPhone 7 was launched way back in 2016. Being a developing market, a majority of smartphone sales are in the INR sub-20,000 segment and iPhone’s are high up in the pricing spectrum. Hence, even older models like the iPhone 6S have tremendous demand. Though, Apple has taken a massive beating in terms of market share in the last year.