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Google will release a midrange ‘Pixel’ to compete with OnePlus in India

Apart from its XL ambitions, Google also wants to focus on mid-tier devices

Arguably late, but seems like Google has finally realized that it’s losing grip in the second largest smartphone market in the world – India. According to the folks at Economic Times, the Google Pixel team is in the making of a phone that will contest with OnePlus in terms of pricing.

Apart from this ‘budget’ offering that will swim in the range of INR 40,000 to 50,000, Google will also release the Pixel 3 and the 3 XL which will delve in the 70,000 to 85,000 range quoted one of the two people who were familiar with the matter.

Editorial: What is wrong with Google’s Pixel lineup?

The Google Pixel Hardware team was recently on a visit to India to understand the market and how it could make its budget offering more attractive. Considering how well OnePlus has done, Google really thinks it can make a dent as well in the budget flagship segment.

OnePlus 6
OnePlus 6

If you think about it, OnePlus sparingly has had any competition in selling their phones as the value it offers is substantially higher than any other smartphone in that range. The second person who is privy of these behind-the-scenes also adds that the motive behind launching a cheaper phone is to make it more accessible to people who want to upgrade from phones like Vivo and OPPO that cost around INR 20,000 to 30,000.

Google has already established that it can make a good phone now. Hence, their focus is shifting towards pushing out higher numbers with this two-forked strategy of releasing a high-range and a mid-range device. The new midranger will possibly sport the Snapdragon 710 and will have AI camera features borrowed from its elder brother. If all goes well, we will probably see these phones early next year.

EOTO’s Take

Considering that Google managed to sell only 80,000 Pixel 2s in India, it’s really important for them to focus on a segment that is less pricey and doesn’t have much competition. Considering how little actual competition OnePlus has in India, Google has a lot of potentials to gain popularity in its segment. And since Google doesn’t have to really worry about the software bit, making some solid hardware that is highly optimized with the software is key to Google’s success.

 

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