Oppo and Vivo are Now Among Top Five Global Smartphone Makers
Chinese smartphone makers Oppo and Vivo, both owned by BBK Electronics, are into the top five in the global smartphone rankings in the second quarter this year, ranking fourth and fifth, respectively, according to a report on Monday by research firm Counterpoint Technology Market Research. BBK Electronics is technically the world’s third largest smartphone maker, shipping more than 39 million units during the quarter, slightly less than second-placed Apple’s 40.4 million units, said the report.
“Oppo and Vivo’s growth story has surprised everyone in the industry,” said James Yan, research director at Counterpoint. “However, this has been as a result of years of investment in building strong offline distribution channels, competent R&D team, slicker product portfolio and aggressive marketing and promotions.”
In Q2 2016, 360 Million Smartphone units were shipped globally, a YoY growth of 3%, while 4 out of 5 phones shipped were smart devices. The quarter was dominated by Chinese brands which continue to scale their operations both in their domestic market and beyond.
Oppo saw a YoY growth of a staggering 135%, followed by Vivo at 61.6%. Samsung, the world’s largest smartphone shipper saw a growth of 3.4%, while Apple saw a decline in sales by 14.9%. While Chinese firms like Oppo and Vivo saw tremendous growth, biggies like Xioami and Lenovo saw a strong decline in sales by 23.7% and 30.2% respectively.
Samsung led the smartphone market by volume with a market share of 21%. Its smartphone shipments increased 3% YoY reaching 77 Mn units during the quarter. Its latest Galaxy S7 series continue to give it a strong momentum in premium flagship segment during the month of its launch. In emerging countries, the J series continue to drive volumes as it successfully refreshes its key J series 2016 versions.
Apple led the smartphone market with a 29% revenue share down from 38% a year ago. Samsung followed Apple with 23% revenue share and managed to narrow the gap due to strong performance of its flagship GS7 series along with lower A & J series.