Reliance exploring partnership options with Xiaomi to sell TVs and smartphones in India
Reliance Digital with its thousands of store across India is in early talks with Xiaomi to sell its TVs and smartphones exclusively, reports ET.
Xiaomi recently registered regulatory filing, making a direct intention to sell the broader portfolio of products beyond smartphones in India. As you may not know, Xiaomi isn’t only a smartphone OEM in China but also sells TVs, Smart Cookers, Purifiers, Shoes, and many other applications in China. The company wants to launch them in India as well.
Reliance, on the other hand, wants to partner with the hottest smartphone brand in the country and with the upcoming Home broadband services by Jio, Reliance may bundle Jio services with Xiaomi TV at the launch.
Upon the agreement, Reliance may place an order of 1 Million units and if the things go smoothly, we may see further expansions of the partnership between two companies.