Report: 29 Million iPhone X Units Were Shipped in Q4 2017
According to Canalys, Apple shipped 29 million iPhone Xs in Q4 2017 (Q1 2018 for Apple), making the device the “world’s best-shipping smartphone model over the holiday season.” This report comes after other analyst reports which have cut down forecast for Apple iPhone X shipments citing tepid response to the company’s latest flagship.
The report also highlighted that the Apple iPhone SE, iPhone 6S, iPhone 7 and iPhone 8 models also shipped well in Q4 2017. It also highlighted that older generation iPhones are still popular with users looking for value for money iPhone.
Apple struggled with supply in the first weeks in November but managed to catch up throughout December. The biggest benefit for the manufacturer is loyalty from customers who went for trade-in programs to offset the high price tag. he report stands in contrast to recent murmurings which have said the iPhone X has not done well in China, and might not even be retained after the summer of 2018. A report by analyst Ming Chi-Kuo of KGI Securities said iPhone X could be axed once the new iPhones are launched in fall 2018.
“Apple is looking at its best performance to date, all thanks to the massive changes it made to its portfolio in Q3,” said Canalys Analyst TuanAnh Nguyen.
“One major benefit to Apple is that customers are increasingly realising the residual value of their old smartphones, opting for trade-in programs to offset the high price of the iPhone X. But that big price tag, and Apple’s split launch strategy, still had an impact, and shipments were not the fastest ever for an iPhone,” said Ben Stanton, Analyst at Canalys said in a press statement.
Apple is scheduled to report earnings for the three months ending December 31 on February 1.