Xiaomi has launched Mi AirPOP air pollution mask in India
Xiaomi India launched the Mi AirPOP PM2.5 Anti-Pollution Mask in India and expanded its lifestyle product portfolio. It was teased by the company a few days before launch. The new mask is available for purchase exclusively through Mi.com with a price tag of INR 249 (US$ 3.58).
Xiaomi claims that a pair of the mask can last up to a month. Also, the users should not wash the mask as it is not advisable. At present, Xiaomi hasn’t announced any partnership with any third party retail website to sell the Mi AirPOP PM2.5 anti-pollution mask.
The company announced the availability of the Mi AirPOP PM2.5 anti-pollution mask via a tweet on Thursday. In the post, the company noted, “Beat the pollution with Mi AirPOP PM2.5 Anti-Pollution Mask! Goes on sale for the first time in India at 12 noon only on mi.com. Get yours today. RT to spread the word.” The mask is launched with the company clearly hoping to capitalize on the ongoing increase in air pollution in the country.
Xiaomi claims that Mi AirPOP PM2.5 Anti-Pollution Mask offers 99 percent PM2.5 protection and comes with four layers of filtration — primary, support mesh, electrostatic micro-filtration, and water permeable. These layers are claimed to help combat air pollutants, including seasonal haze, dust storms, cold, flu pathogens, allergenic pollen, grease, smoke, and exhaust. The anti-pollution mask is designed using a special “non-woven microfiltration material that is soft, light and gentle”. The manufacturer also adds that the mask is specially made for India and comes with a 3D design and is also skin friendly.
It can be folded easily and according to the company can be used for 15 hours. There is also a vortex breathing valve that is touted to eject warm air and vapour while ensuring that the pollutants are at bay. It also prevents the eyeglasses from fogging. Xiaomi also keeps safety first in mind and says that it has passed international tests to ensure complete consumer protection.