Apple has officially scrapped its plans to develop augmented reality (AR) glasses, codenamed N107, as the tech giant faces mounting pressure from competitors like Meta. According to a Bloomberg report, the project was halted due to technical challenges and strategic shifts, leaving Apple’s AR roadmap uncertain.
The Vision Pro Struggle
Apple’s decision to cancel the AR glasses project comes after the commercial disappointment of the Apple Vision Pro headset. Launched in 2023, the Vision Pro struggled to gain traction, with Apple revising its sales projections downward throughout 2024. The high price point of $3,499 and limited use cases contributed to its lackluster performance.
Technical Challenges and Strategic Shifts
The N107 glasses were initially designed to connect with an iPhone, but this approach led to rapid battery drain. Apple then attempted to pair the glasses with its Mac devices, but the project continued to face technical hurdles. Executives were reportedly unimpressed with the device’s performance during testing, leading to the project’s cancellation.
Meta’s Market Momentum
Meanwhile, Meta has successfully launched its Ray-Ban smart glasses, selling over one million units in 2024. Priced at $300, these glasses have become more accessible to consumers, helping Meta establish a foothold in the AR market. The company is also working on new models, including Oakley-style glasses for athletes and a Ray-Ban follow-up, Hypernova, with a heads-up display.
Future Prospects and Industry Impact
With the cancellation of the N107 project, Apple’s future in the AR space remains uncertain. The company is reportedly exploring other avenues, including a new AirPods model with cameras and potential Vision Pro successors. Despite these challenges, Apple’s focus on quality and innovation suggests it may re-enter the AR market with a more viable product in the future.
As the competition intensifies, the AR industry is poised for rapid growth and transformation, with companies like Meta leading the charge. Apple’s next move will be closely watched as it seeks to regain its competitive edge in this evolving landscape.
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